Design shapes the world and this is what Pininfarina has been doing since ever, being one of the main players in the development of design around the world. The design philosophy of Pininfarina originates from our Founder, Battista Pinin Farina. His work was always breading a meditated approach to the projects, where aesthetic choices were filtered by technical reasoning. This quest for the right equilibrium between emotions and reasons, together with a constant quest for beauty and elegance, are the pillars of our working philosophy.
One more secret of the Pininfarina creations is the search for the perfect balance between character and harmony, something that raises our interest and provokes our pleasure in a refined and balanced way. These few traits give a hint as to why Pininfarina is the quintessential of the Italian Design.