What you need to know and how to approach the contest.
Good creative times are back again and this is a new opportunity for everyone to join, practice and maybe win the new Polestar contest 2021! This year’s approach will be no different: It doesn’t have to be a car… but it does have to be a Polestar. Check the brief, how to approach the contest and everything you need to know about it. Good luck everyone!
Design Brief 2021 Pure, progressive performance.
This is the ethos of Polestar. These three words capture the essence of the electric performance brand, their design-led approach, and their ambition to bring electric mobility into a more progressive, sustainable future.
This year, the theme is “Progress”. In a landscape of developing technologies, evolving lifestyles, and fast-growing concern for the climate emergency, design needs to be the driving force for positive change.
The brief is to design a Polestar that would advance societal progression. Designs should display new ways of thinking that would encourage positive change in society, including responses to the ongoing climate crisis. 2020 saw the first annual Polestar Design Contest, with a variety of concepts as submissions.
This year’s approach will be no different: It doesn’t have to be a car… but it does have to be a Polestar.
Time line 2021
June 7th Design brief will be reveald and contest starts
November 4th The winners are announced at the Polestar Design Exhibition at Polestar HQ (Gothenburg) and Polestar Experience Center (Chengdu)
Winners of the 2021 Polestar Design Contest will be flown to either Polestar Chengdu or Polestar Headquarters in Gothenburg, Sweden (whichever is closer to the winner’s country of residence) to attend the Polestar Design Exhibition, as well as to experience both the brand and the cars up close. To aid in their continued development as designers, they’ll also receive a computer and tablet, along with a trophy. Accommodations and travel expenses will be arranged and covered by Polestar.