Colour Trim & Graphics Designer at
Royal Enfield

The Opportunity

Design at Royal Enfield is an International effort, and as part of this diverse team you will be working with colleagues across the UK and India to create evocative and meaningful experiences. We have a rich history as the longest continuously manufacturing motorcycle company, and a great expectation from our customers to steward that heritage into exceptional modern motorcycles.

At Royal Enfield Colour, trim and graphics (CTG) play a central role in creation of product identity and in raising a brand perception. The selection of the right materials, colour and surface treatment is an effective tool to achieve perception of high product quality.

Colour, trim and graphics form an important part in targeting a product to its potential market. It is often a cost effective method of product differentiation; broadening a product line, re-branding, creating special editions or keeping a long running model in line with trends.

You will work with the Industrial Design team to create product graphics, logos, badges and colour schemes. You will liaise with suppliers to design and develop innovative solutions for different materials, surface finishes and colour proposals. You will visit the most important trade fairs to research current and future trends, new materials and technologies.

In addition to the primary task of designing CTG for motorcycle mass production there will be opportunities to work across departments on projects such as apparel and promotional materials, illustration, marketing aids as well the ongoing Custom bike program.

Successful candidates have worked at least 5 years in a professional design studio environment on production projects. All candidates must be able to work to tight deadlines closely with fellow team members. Occasional business trips (2-5 times per year) to India will be part of this role. The internal team language is English.


Key responsibilities :


Drive CTG design for interdisciplinary projects, from kick-off to launch.

Present and evolve your concepts.

Work closely with transportation and product designers to reinforce design with CTG concepts.

Develop graphics and colour concepts for vehicles, hard goods and accessories.

Research new materials and technologies. Benchmark and understand target markets.

Research and forecast design, colour and material trends within automotive and other industries including benchmarking relevant competitors

Analyse ‘Brand DNA’ as it relates to the vehicle line and create appropriate designs

Work alongside other studio based functions including Industrial Design, CAD and model making to develop exciting CTG proposals.

Prepare 2D concept sketches using appropriate technology.

Collaborate with other disciplines such as engineering, manufacturing and suppliers to execute on project objectives, deliverables, and timelines.

Follow the development of physical models by working with the design and modelling team to apply paint and other finishes, 2d graphics and 3d badges using the latest prototyping technologies.


About you :

Excellence in creating and maintaining cross-functional working relationships

Demonstrable passion for colour and design

Exceptional visual, communication and presentation skills

Ability to effectively sell your ideas

Excellent attention to detail

Strong design intuition, problem solving skills and an ability to visually communicate through sketches and renderings

Ability to think three-dimensionally with a strong emphasis on proportions and a refined sense of form.

Demonstrable technical knowledge of mass production, manufacturing processes and material.

A team player who can actively contribute and add value to design based conversations.


About Us :

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.

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