Is your company looking for Industrial Designers? See our Job Board options HERE

Lead Designer at Butterfly Gandhimathi Appliances Ltd

The Opportunity

About Butterfly Appliances:

With its Headquarters in Chennai’s rapidly developing IT district, the Butterfly group is aligning itself to respond to the demands of a constantly evolving modern India. As pioneers in stainless steel appliances the group started operations four decades ago and was the first to introduce SS pressure cookers and flasks. Today, Butterfly manufactures a comprehensive range of home appliances, kitchen products and cookware.

Over the years The Butterfly brand has remained synonymous with innovation, customer focus and the finest quality products. Our in-house Design and R&D facilities, with an impetus on continuous improvement, quality and user centricity, have enabled us to consistently produce robust products. Four state-of-the-art-manufacturing units, ensure total compliance to standards of excellence.

The design function as part of the wider R&D department consists of designers, 3D modelers and engineers all working coherently on the company’s new product initiatives following an established methodology. The work environment is equipped with state of the art facilities and the latest industry tools.

Roles and responsibilities:

As Lead Designer you will be accountable to manage the design process. A strong passion for design, comprehension for kitchen and home appliances clubbed with an intrinsic ability of capturing consumer research, translating it into design innovation is essential to the role. Alongside working on multiple projects and presenting to internal and external stakeholders, you must also have the ability to work efficiently both independently and within a team. The ideal candidate will have at least 3 yrs. experience in a mid-level design role. Specific tasks will include, but not be limited to the following:

Design Process:

 To drive the design team’s research activities building on our existing ethnographic approach. Transform the insights captured in research into meaningful USP’s for the products

 Together with the other designers develop inspirational design concepts both functionally and aesthetically

 Take the lead on creating compelling and detailed visual communication which includes sketching, rendering, 3D modeling and high and low fidelity prototyping

 Story telling: Share responsibility with the design team to deliver convincing presentations to share and justify design concepts to the relevant stakeholders

 Proficiency in the use of design tools including but not limited to Adobe Creative Suite, Solid Works and / or Rhino, KeyShot

 To undertake execution level project planning and ensure this is communicated within the team and with the project stakeholders

 Produce art work and direction for packaging, marketing campaigns and other product related initiatives

 To work with the digital design team (CAD – A Class modeler) from concept modeling through to implementation

R&D and manufacturing:

 Good understanding of materials, mechanical engineering, manufacturing techniques and processes and quality control

 To support the engineering department in the stages of 3D finalisation before implementation of manufacturing so as to maintain the design intent and ratify any 3D printed prototypes

 Rationalise and refine design proposals which comply with financial and technical constraints

 To be responsible for and ensure that design-intent is maintained through to production in liaison with the CTO and the team of engineers

Human Resources:

 Guide and mentor junior members in developing and adhering to the design methodology

 Conduct regular reviews with junior members of the team and providing motivation as required

 Responsible for sourcing and onboarding interns to the team and to steer and achieve internship goals


 To represent the design function at external events such as conferences, trade fairs, seminars etc.

 Ensure timely follow up of communication with all external parts of the business particularly with project stakeholders

Overall Approach:

 Leadership. Initiative. Proactive. Passion

 Great communicator, Positive attitude. Good sense of humour

 Smart responses to consumer needs

 Continuous awareness of future trends in design, technology, and materials

 Proactive and autonomous when necessary

 Ability to manage multiple projects in parallel and manage shifting priorities

 'No-compromise' insistence on quality of design and in production

 Forensic level of attention to detail

 Willingness to undertake travel locally and internationally as part of the job


Chennai, India

Email subject: "leManoosh - Lead Designer"

To: [email protected]