Senior Designer at

The Opportunity

Role Title Senior Designer

Reports To NPD Studio Manager

Company Summary Craster enables premium hospitality brands to deliver exceptional customer experience through intelligent design. The quality and integrity of our supply and manufacturing partnerships is key to our success.


We care

Be Curious

Do the right thing

Deliver Excellence

Open to challenge

***Only applications with attached CV, Cover letter and Portfolio PDF will be considered***


Role Purpose

The primary purpose of this role is:

  • Help spearhead the delivery of Craster Design/Product Strategy this is an essential role in the delivery of the Craster New product development strategy.
  • Design of new products for both Craster Catalogue and client specific projects.
  • Re-design/Improve upon existing product designs
  • R&D for new product ranges/materials/categories

The role requires an Experienced and Driven Industrial designer with a Strong portfolio of relevant work who thrives on working concurrently on multiple projects and managing their own workload.

Craster is looking for a member of the team who has experience of all levels of design from researching and identifying innovative solutions, creating concepts, prototypes and mock-ups through to liaising with our sales and commercial teams, clients and manufacturers in order to deliver beautiful products on time, within budget. The Candidate will Liaise with Internal and external stakeholders and be responsible for delivering assigned projects in partnership with their product developer, whilst also being active inputting into cross-team projects.

As a senior designer at Craster, you will be expected to set the pace and develop the younger team members through mentoring, upholding and expecting high standards, bringing fresh and intelligent perspectives to Complex briefs and nurturing an innovative and high performing team of designers and developers.


Responsibilities & Key Deliverables

  • Help to lead (product/pipeline/design DNA)
  • Contribution to all phases of design projects, with an ability to take ownership/lead key phases within a team environment.
  • Contribution to innovation pipeline
  • Effective team and stakeholder communication
  • Industry and Technical knowledge sharing
  • Concept Generation / Prototyping
  • Contribution to innovation pipeline
  • Effective team and stakeholder communication
  • Industry and Technical knowledge sharing
  • Concept Generation / Prototyping


Brand - Marketing

  • Creative input into design related marketing (photoshoots/assets/tradeshows)
  • Client Presentations


Supplier Relationship

  • Maintaining existing partner relationships and developing new ones
  • Working alongside supply partners to find effective design solutions



  • 3D modelling, Render, DFM
  • Sample & Production QC
  • Packaging Specifications


Role KPIs

  • Contribute towards growing New Product Launch value against yearly sales
  • Produce a consistently high standard of design work across all Projects
  • Manage nominated stages of Design Projects, including budgets
  • Effective communication internally and externally client facing
  • Delivery of all phases of the design process on time and to budget


Skills, Experience & Capabilities


Key Skills

  • Innovative and Creative
  • Self-motivated and proactive
  • Independent self-starter and intelligent problem solver
  • Intellectual curiosity to identify and solve issues
  • Versatility to manage multiple projects + ability to prioritise working under pressure
  • Good verbal and written communication
  • Honesty, reliability, passion.
  • Good decision making abilities
  • Flexible and Adaptive
  • The ability to work within defined brand DNA parameters
  • Understanding of aesthetics, craftmanship and quality



  • A degree in Product / Industrial design and a portfolio of products to evidence your design skills.
  • A minimum of 5 years design experience in similar industry
  • Strong Solidworks, KeyShot, Adobe Suite skills, with a good level of competence in Microsoft Office Suite.
  • Talented, self-motivated Designer with a passion for great design and innovation, and a wide ranging and competent understanding of materials and manufacturing techniques.
  • Strong track record in conceiving and bringing new ideas to life in rapid sketching, visualisation and prototyping, with an understanding of cost implications in decision making throughout the design process, and ability to manage budgets associated with these.
  • Ability to demonstrate innovative design thinking/solutions and problem solving within manufacturing - working across multiple projects at the same time.
  • Results driven, with the ability to work under pressure and to defined deadlines, managing own workload as well as working as an effective team member.
  • The ability to work within defined brand DNA parameters for both own brand and external brands, with a sensitivity to forms and materials.



  • Solidworks
  • Keyshot
  • Microsoft Office (including Excel)

Adobe Suite


Direct Reports

  • None - working within a team structure with support from Product developers and Junior designers.


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