Senior Industrial Designer at
Royal Enfield

The Opportunity

Senior Industrial Designer - Permanent position

Hybrid role

The role:

The Middle Management-Industrial Design will be influential in all stages of the development of new motorcycles and their accessories, from research and concept creation in 2D through to 3D surface development and supporting the Engineering team into production. The incumbent will provide creative solutions whilst adhering to brand strategy, packaging, ergonomic and time constraints. He/ she will communicate proposals visually through sketches & 3D models and collaborate with other teams to ensure design intent is followed through, both in the vehicle production as well as in supporting on-bike accessory creation.

Key Responsibilities:

Provide design support to product strategy for product development and all research related activities in order to preserve design intent through the development process

Devise practical, innovative and exciting Industrial Design proposals for electric vehicle

Provide Industrial Design support to Product Development & Current Engineering teams to translate product characteristics into valid engineering models and for changes in existing products

Provide Industrial Design support to various projects across the departments to ensure the brand philosophy and design hygiene is constant for all the stakeholders and users to experience whilst improving quality of Royal Enfield products to match the customer expectations

Devise unique design propositions as an initiative from the ID studio to address customers emotional needs or company\'s cost requirements that have been overlooked in the Product strategy

Provide 2D and 3D drawings and packages OTIF in relation to specific project deliverables and manage styling, modelling and CAS activities

Create an ideation sketch based on product characteristics defined in the design brief by working with the product strategy team

Facilitate initial brainstorming to finalise the new product sketch by human factor exploration through mock ups and analysis of alternatives

Prepare finalized CAD model based on surfacing and digitizing clay models and confirm the same with the Head Program Manager

For existing products, work with the Current Engineering team to refine and improve component designs highlighted in test failures

Build industrial design capability for RE by recommending procurement of design infrastructure, hardware and software

Evaluate and recommend collaboration opportunities with external designers or design houses

Keep abreast of latest trends in Industrial Design focusing on energy efficient design and provide suggestions for best practices and continuous improvement

Skills and Qualifications required:


BTech in automobile/mechanical engineering or equivalent

Bachelor’s degree in industrial design (Preferred)

Skills and experience:

7+ years in product design in the motorcycle industry

Experience in an Automotive OEM or Independent Studio working with OEMs

Strong sketching/ rendering skills, proficient in Photoshop.

3D skills in Alias and/ or Rhino3D

Experience in motorcycle accessory design and development

About us:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfield are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling. Royal Enfield’s premium line-up includes the recently launched, stylish new Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles - Interceptor and Continental GT, the adventure motorcycles - Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes. A division of Eicher Motors Limited, Royal Enfield operates through more than 2100 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has three modern CKD assembly facilities in Thailand, Argentina and Colombia. With more than 37% CAGR for the last 5 years and sales in international markets up 108% in 2021-22, Royal Enfield is the leader in the global mid-size motorcycle market.

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What will it be like to work for Royal Enfield:

As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence. At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand. To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.


Bruntingthorpe, Leicestershire google maps

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