leManoosh and IDSA partner to announce that the 41st edition of IDEA is open for entry

Make history with your IDEA. Enter the International Design Excellence Awards (IDEA)® 2021 by March 15

Submit your design to one of the world’s most prestigious design awards programs.

The International Design Excellence Awards (IDEA)®, presented by the Industrial Designers Society of America (IDSA), is open for entry through March 15, 2021 at IDSA.org/IDEA. There is a new category this year, Concepts & Speculative Design, and COVID-19 related entries in any category are eligible for a 20% discount when submitted by February 1, 2021.

History of IDEA

Established in 1980 and known worldwide as a top design awards program for its unparalleled rigor, influence, and prestige, IDEA recognizes innovative products and services that push the design industry forward. Celebrated IDEA winners over the past four decades include the original OXO Good Grips line of kitchen tools from Smart Design, the original Apple iPod and iPhone, the Tesla Model S, and hundreds more.

The IDEA program receives thousands of entries from across the globe each year, making it one of the largest and most widely anticipated design awards programs in existence. IDEA set the benchmark for what a design award represents and remains a career-defining catalyst for those talented enough to win.

Impact of Winning an IDEA

Each year IDEA winners receive significant international publicity and exposure. This includes recognition in the IDEA Winners Gallery, across social media, and in IDSA’s annual Yearbook of Design Excellence, which includes in-depth coverage of all winners and is distributed to an international audience of design and business executives. Winning IDEA products are entered into the permanent collection of The Henry Ford Museum, where they remain ever-present symbols of ingenuity and mastery of craft. And following the announcement of the IDEA 2021 winners during a live awards ceremony in September, leManoosh will also share about the winners on social media and in an article on LeManoosh.com.

IDEA Trophy

IDEA Gold, Silver, and Bronze winners and Special Award Winners (Jury Chair’s Award, Curator’s Award, People’s Choice, and Best in Show) receive beautiful and unique IDEA trophies.

The current IDEA trophy was introduced in 2018 and accompanied a complete rebrand launch of the program with branding and fabrication partner fuseproject. The trophy is a lasting physical symbol of winning the distinct honor of an IDEA, but also represents so much more. The trophy is a puzzle made up of the letters I – D – E – A, which attach to a central core with magnets. These individual pieces represent the physical, visual, digital, and experiential disciplines we all work within, and they combine to illustrate how a successful design is much more than styling or a novel idea alone. It is the effective combination of many different aspects to create something greater than its parts.

IDEA 2021 Deadlines

Feb 1, 2021:
Last day to receive a 20% discount across categories on any COVID-19-related design entry

March 1, 2021:
Last day to save on regular entry pricing

March 15, 2021:
Final deadline to enter


IDEA 2021 Categories – Categories this year include Automotive & Transportation, Branding, Children’s Products, Concepts & Speculative Design, Furniture & Lighting, Lifestyle & Accessories, Medical & Health, Packaging, Service Design, Social Impact, Student Design and more!


IDEA 2021 Jury ­– Jury members this year include designers from Adobe, Amazon, Comcast NBCUniversal, Dolby, Fjord, IDEO, HP, Logitech, McKinsey Design, National College of Art & Design, Pratt Institute, Sonos, and more!

Notable IDEA winners over the years

Also published in INNOVATION, IDSA’s quarterly flagship publication.

Learn more and enter IDEA 2021 today at IDSA.org/IDEA, and follow the journey of #IDSAIDEA on social media: @IDSA on Twitter, @IDSAdesign on Instagram, and Industrial Designers Society of America on LinkedIn and Facebook

Download new videos on how to improve the quality of your designs

Here are few tips that might help you. In these videos, I help you by showing you some of the techniques that made me grow as a designer over the last 10 years of experience.

Manoosh, give me some Tips !

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When we dream of a better world to live in, we think of a world that is more aesthetically beautiful and friendlier, but also – and above all – safer, more functional, simpler, more relevant and personalised, in which all our experiences are unique, smooth and fulfilling. In a word, smarter.