Polestar Industrial Design Contest 2020

Polestar Industrial Design Contest 2020

By me again (Alex - leManoosh)

Before we start, there is one good news and one “less good” news.

The “less good” one first:
The entries to the Polestar Design Contest are closing on the 27th of July 2020. This means that not only we need to design well, but we must also design fast. Well, the daily ID practice, no big change for us.  🙂

The good one:
The contest is divided in stages, which means that you can enter “stage 1” on the 27th with your early idea on only: 2 digital images (per entry). So despite the tight deadline, you do not need to think, design, model and render right away. You can enter the competition with your 2 digital images (of course, push them as far as you can…) and if you are selected, you’ll then have the opportunity (and time…) to develop it along stage 2, 3 and 4.

Last thing:  The contest is open to ALL different fields within design (NOT only car design). Product designers, CMF, architects, design enthusiasts, inventors, environmental experts, students, professionals…. Everyone can (and should…) participate. 🙂

Now, let’s talk more about the contest!

A Global Design Contest

As a design-focused car brand with a designer as its CEO, Polestar announces an annual Design Contest. Running this year from 23 June to 26 October, the contest will uniquely see Polestar designers coaching shortlisted contestants and modelers assisting to bring their creations to life. The contest is inspired by the wealth of creativity shared by designers with Polestar’s @polestardesigncommunity Instagram page – another initiative of the Polestar Design department.

The contest requires entrants to design a new type of Polestar that stretches the boundaries of imagination, looks ahead 20 years without stretching into the realm of fantasy, with “Pure” as its theme – it could be a car or something else, as the designers behind the contest are keen not to limit future directions for Polestar.

The contest has both student and professional designer categories, with initial designs submitted in the form of sketches or digital images. Shortlisted contestants will then develop their designs as digital models, with remote coaching and guidance from Polestar’s designers and Maximilian Missoni, Head of Design. The winning student and professional designers will get their designs modelled in the same ways as all Polestar designs – in the Gothenburg-based design centre as highly detailed hard models.

With a different theme to the design brief each year, Polestar Design Contest winners and their models will be presented at a Polestar design exhibition – an annual event curated by Polestar Design that will tour the world in an art gallery-like environment.

The Brief


Design a new Polestar that is the purest of designs, one from twenty years from now, which showcases what Polestar’s slightly-more-distant future will look like (but still within the realm of possibility).

It could be a car. It could be something else. What it has to be is a vision of Polestar’s design evolution in the year 2040, following the Polestar design philosophy.

The Stages

1st stage: Contest Start (Entries close: 27th of July 2020)
Designs submitted in the form of 2 digital images per entry.

2nd stage: Shortlisted Designers
10 professional and 10 student designers will be shortlisted by Polestar Design, including design director Maximilian Missoni. They are then developed into digital models.

3rd stage: Finalist Designers
5 professional and 5 student designers will be selected as finalists. Each finalist receives further digital modelling support from Polestar Design (or its affiliates) to help attain a consistent level of quality.

4th stage: Winning Designers
Polestar Design chooses winners from both categories. The two winning designs will be produced as a hard model as centre-pieces for the subsequent Polestar Design Exhibition

Links & Registration Form


REGISTRATION FORM HERE (When you are ready to send your work):


All clear for everyone? The only thing which is left for me to say is good luck! And for you to take advantage of this unique opportunity to deliver your best… and win this contest! Make it amazing. I’ll connect with Polestar to keep everybody posted with how the contest is progressing with the winners and maybe show the submissions!

Good luck!


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