"I've come to learn that you have to make an extraordinary effort not to focus on the problems, which are implicated with any new idea. These problems are known. They're quantifiable and understood. But you have to focus on the actual idea, which is partial, tentative, and unproven." - Jony Ive

[WACACO DESIGN CONTEST] Theo Finck, a talented young designer from France, stood out among over 100 participants to claim first place in the coffee maker design contest. Here’s what he shared about his winning concept:
 “ My coffee maker concept, the Wildmoka, is deeply inspired by the essence of two worlds, coffee and nature exploration. My goal was to take the Pipamoka's core technology and enhance its ergonomics, focusing on ease of use, grip and transportability. Drawing inspiration from the coffee plant's leaf, I designed a surface treatment that not only suggests the rotation of the ring but also improves the grip, giving the product a new identity while preserving its key attributes. While initially I thought about integrating a solution for preheating water before coffee preparation, I decided to approach the project more poetically. I also deliberately chose not to incorporate electricity into the design to stay true to the values of Wacaco's product range. “

A big thank you to Théo for his innovative and thoughtful design!