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Now, be inspired...

What is the reason why you struggle to tell a story around your concepts? And maybe also the reason why you are still looking for "new ideas", instead of looking for "logical solutions"? If this sounds like a good question to you, then you'll find a good answer here "How to design like Apple! The forgotten basics of Industrial Design & the reason why you can't build stories.‚Äč" :)

THE RED BUTTON

"Everything you can imagine is real." Pablo Picasso

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