[WACACO DESIGN CONTEST] Michele Di Carlo, a designer from Italy, shares his insights on his innovative approach to the Pipamoka design:
 " For instance, many users pointed out the significant force required to rotate the ring and the discomfort it caused to their hands. To tackle this issue, I grounded my concept on a simple yet effective principle: leverage. I integrated a carabiner into the design, which not only reduces the effort needed for rotation but also doubles as a functional accessory that can be clipped onto a backpack—perfect for trekking and outdoor adventures. I strongly believe that design should always address user needs, enhancing usability and the overall experience while remaining visually appealing. When a product is both practical and enjoyable to use, it transcends functionality and becomes truly beautiful. "
 Michele's thoughtful design underscores the perfect balance between form and function, creating a product that resonates with users on multiple levels.

"Be courageous. Challenge orthodoxy. Stand up for what you believe in. When you are in your rocking chair talking to your grandchildren many years from now, be sure you have a good story to tell." — Amal Clooney