Trends & Inspiration

Icona Design Group Torino Italy

Icona Design is a global design consultancy active in different design fields, from automotive and mobility to industrial, graphic, interior and smart cities. We imagine the future through innovation...

Essential Boston, Ma USA

Our story continues as part of PA Consulting. Essential was founded with a belief and mission to empower people through design. Our team combines the holistic capabilities of researchers, designers, a...

WMP Creative Oxford United Kingdom

Our team are based in beautifully converted barns in the countryside, just outside Oxford. WMP was founded in 1984, with Product design added as a service area in 2010. The team have built up a range...

The ‘Polestar Synergy’ electric fantasy supercar combines three winning designs which took the honours in the latest competition from a field of over 600 entries. Entrants responded to a brief to design a Polestar vehicle centred around the experience of performance, providing an advanced technical story that enables this in a sustainable way. After shortlisting ten designs, the judging panel selected two exterior winners and one interior winner – a first for the competition. The resulting Polestar Synergy is the product of over six months of collaboration between the winners and the Polestar Design team to turn three distinct dreams into one cohesive reality.

SEE THE CONCEPT & COMPLETE STORY

The ‘Polestar Synergy’ electric fantasy supercar combines three winning designs which took the honours in the latest competition from a field of over 600 entries. Entrants responded to a brief to design a Polestar vehicle centred around the experience of performance, providing an advanced technical story that enables this in a sustainable way. After shortlisting ten designs, the judging panel selected two exterior winners and one interior winner – a first for the competition. The resulting Polestar Synergy is the product of over six months of collaboration between the winners and the Polestar Design team to turn three distinct dreams into one cohesive reality.

SEE THE CONCEPT & COMPLETE STORY
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Download new videos on how to improve the quality of your designs

Here are few tips that might help you. In these videos, I help you by showing you some of the techniques that made me grow as a designer over the last 10 years of experience.

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